Bloom · iOS · Product Design

Screens and interactions

A working gallery of Bloom's core iOS surfaces: the Attachment Story reveal, the AI coach, the voice-guided grounding session, and the interactive practice beats. Built to show craft and consistency across the system.

iOS Real design tokens Real aura assets Verbatim in-app copy Animated

On fidelity: these are faithful rebuilds from the app's live design system (exact color, spacing, radius, and motion tokens), the real shipped aura gradient assets, and verbatim in-app copy (the coach thread is a representative session in the app's real voice). They are not screenshots. Headlines are set in the real Helvena display face (the app's own font), with SF for body as on iOS. Motion is a first pass for the case study to refine.

CHAPTER 1×
Chapter 1

Who you are

Let's name what's really going on — in plain words.

→
Your attachment style

Fearful-Avoidant

✦ The Cautious Explorer
DEEP DRIVECloseness that doesn't cost you yourself
THE ALARMBoth intimacy and distance can feel unsafe
FEEL LOVED WHENSomeone stays steady while you find your footing

Reaching for love and bracing against it in the same breath. That's the whole pattern.

→
Your place on the map

Two alarms,
one pattern

You
ANXIETY HIGH
ANXIETY LOW
AVOIDANCE
LOW
AVOIDANCE
HIGH
ANXIOUS
FEARFUL-AVOIDANT
SECURE
AVOIDANT

Both alarms run hot. Who you're with decides which one leads: distance wakes the chase, steadiness wakes the brace.

→

An attachment style isn't a flaw. It's the strategy a younger you built to stay safe in love.

Yours has a name. And a logic.

In the simplest terms
You are
Perceptive
Guarded
Deep-feeling

You read rooms fast, protect your softest parts, and feel more than you show.

→
How people misread you

What you are not

You are not hot-and-cold for attention
You are not incapable of commitment
You are not broken

You are protecting a tender heart with a very fast alarm system.

Anxious with one partner, distant with the next. That's not inconsistency. That's this pattern.

→
Under the surface

Your two alarms

AnxietyHIGH
How loud the will-they-leave alarm gets
AvoidanceACTIVE
How fast the too-close exit reflex fires

Running high isn't bad. It's information — and it moves with practice.

→
✓

You've named the pattern.
Next: where it shows up when you love someone.

NEXT · CHAPTER 2
How you love
Your attraction pattern · the loop you repeat
Keep going
Back to your story

Attachment Story real auras + copy

The reveal

Chapter 1, all eight slides as shipped: cover, style card, the "you are here" map, a verse, the ruled word stack, the struck-through reframe, both alarms, and the chapter-close bridge — next-chapter tease over a hairline, ink "Keep going", quiet "Back to your story". In the app the story is tap-paced (right two-thirds advances, left edge goes back, drag down dismisses); on the bridge the tap zones switch off and the buttons own the taps. Real aura gradients, verbatim copy, exact type scale.

Bloom Coach
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AI Coach real voice · sample session

An immersive session, not a chatbot

The tab bar steps away; a back arrow is the only exit. Coach speaks in hairline bubbles under the bloom mark, the user in deep teal. Watch the input: voice-first, morphing to send the moment typing starts.

2:00
GROUNDING
Sit or stand and feel both feet flat on the floor.
Done early

Voice grounding canonical copy

Guided by voice

A breathing ribbon that follows the read, the timer, and the exact canonical instruction (spoken in brand voice on device). One idea at a time.

THE LAST TIME

Think of the last time you said “I’m fine” and weren’t.

It doesn’t have to be big, or recent. How did you wave it off?

Said “I’m fine”Went quietChanged the subjectLaughed it offSaid “it’s whatever”
UNDERNEATH IT

What were you really feeling?

You don’t need the perfect word yet. Just pick whatever feels closest.

On edgePricklyHeavyTenderFlatWarm

Closer. Pick the one that fits, or bring your own.

overlookedunseensmallfragilelongingmissing themmy own word…
HOW LOUD

How loud was it?

There’s no right size. If the honest answer is a 2, a 2 is a real answer.

–/ 10drag to set
BARELY THEREEVERYWHERE
SAY IT BACK

Behind “I’m fine” you were feeling overlooked. A quiet 3.

That’s the whole practice: one honest word instead of “I’m fine.” It comes faster every time.

KEPT WITH TODAY’S PRACTICETender · overlooked · a quiet 3
Next

Interactive practice v2 · turquoise+ink

Feeling Namer

Four beats: the moment, the neighborhood, the word, the volume. Then the sentence said back. Copy reworked to the locked voice rules: plain words, compassion first, small counts, no jargon.

MODULE 1 OF 3 · STEADY GROUND

DAY 5 · SAFETY IN THE BODY

Hand on Heart

Comfort with no strings attached — give it to yourself right now.

WHY THIS MATTERS

When stress lands, your body calls it an emergency before your mind gets a vote. A warm hand on your chest is the quickest way to tell it: we’re safe.

Quiet, guided, 2 minutes

Your Path›
2this week
5this month

No streaks to protect — missing a day costs you nothing.

Begin · 2 min

Bloom is coaching and self-help — not therapy, and not a substitute for professional care.

Daily practice v2 · turquoise+ink

The daily card

De-carded: the rep is the hero. Day-dot rhythm inline, “why this matters” upfront in plain words, week/month counts, and the no-streaks promise above the ink CTA.

✕
FEARFUL-AVOIDANT · LEVEL 1

Steady Ground

For the days you want closeness and want to run.

Wanting someone near, then needing space — sometimes in the same hour. This program starts where steadiness actually starts: your body. Quick ways to feel grounded, one small thing you can count on, and a kinder look at the part of you that pulls away.

10 DAYS · ABOUT 5 MINUTES A DAY
SAFETY IN THE BODY
DAY 1
Feel the ground hold you
DAY 2
Come back to the room
DAY 3
The 90-second sigh
DAY 4
Which gear are you in?
5
DAY 5 · TODAY
Hand on heart
Last day of the safety chapter — warmth on your own terms.
5 min
Continue · Day 5

Plan detail real program · Steady Ground

An editorial program sheet

The lane speaks through one accent kicker; hierarchy comes from the type scale, not boxes. Done days carry a glow check, today gets the turquoise ring and its arc line, and the whole sheet reveals top-down the way it does on device.